UNICEF campaign - Guerilla kick off

Let´s wake up those motherly instincts.

Imagine you see blue abandoned baby strollers. You see them on the way to your work, and then you hear some crying coming out of them. Would you take a look that everything is ok?

Watch this video

Inside the strollers is a sign that says (loosely translated):

"Thank you for caring, we hope there is more people like you.
Be a mom for a moment, UNICEF.
www.unicef.fi/aiti"

Campaign: Ole hetken äiti - Be a mom for a moment
Client: UNICEF Finland
Agency: Taivas