Arla Power Cow is Arla's brand for dairy products for children. Unlike their competitors, Power Cow does not use traditional media like TV. Nice Challenge, me likes!(In my opinion, there's enough annoying bright and noisy "Hey kids, you wan´t this yammy-stuff"-commercial in TV anyway.)
Last year campaign was about a dance contest. This year the name of the game is Music Video. We wanted to give even more space for kids creativity. We have a new song and new product: cheese.
We have also Power Cow room in Habbo. It's nice to read comments in there. Some kids remember last year dance contest, and others are already expecting this new competition. Some likes products, some don't. It's nice to be honest in advertising. "Here is this product, but you make up your mind what you really think about it. "
Here you can see the campaign site:
http://www.powercow.fi/
Lasse Enersen:
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