Economy surprised Copywriter

Well, you have your brief, you make some research, but still it's not easy to predict the future...

In the year 2007, autumn, Nordea Bank ad:



Headline says loosely translated: "You probably won't be hearing 'cheap as oil' -saying tomorrow either"

Year 2008, winter, headlines in finnish tabloid:



Headline says: "Cheap - cheaper - crude-oil."


whoops.