2xDavid

Two David's have made a quite impact to me yesterday.

1. David Droga
from Droga5 ad agency. He was visiting here in Finland. He seem to be really down to earth and clear minded. I really felt that he spoke out loud things I've been thinking about lately. I guess it has to be something to do with his half scandinavian and half australian heritage. There was lot of common sense, like in situation you want to do something outside the box. Maybe you need partners or volunteers, or make few phone calls. Way too often we think, ok, it's not gonna work, and it's not my duty to make that kind of calls, they don´t want me to call them. Guess what? Usually those people are going to take your calls. If there is benefits for them also, why would they say immediatly no? He was also talking about insight and strategy, you can be as creative as possible, when you have a great strategy first. No need to be just clever clever, or somehow oh-so-different than others. I just had kind of enlighten while watching his latest campaigns like tapproject, million and the great schlep. It's right there, in the pivot point, what makes them tick.

One example: Teenager and young adults + Shopping. Ok, they use a lot computers but they also love to hang around the mall, and watch telly and movies to get fashion tips. What if they could get social network and entertainmet while online shopping? So they created "digital mall" Honeyshed. Interesting combo between TV shop and web store for young people.

2. David Thorne.
Guy who tried to pay his bill with a spider pic. He says in his email: "Dear Jane, I do not have any money so am sending you this drawing I did of a spider instead. I value the drawing at $233.95 so trust that this settles the matter,"

And the value of this Itsy bitsy spider? In Ebay, US$10,000. Well, I´ll buy that lovely piece in 10,000€, but I also value this posting as a 10,000€ word of mouth advertising campaing, so David, we are even steven.