Nov 26, 2008

TechCrunch Brunch in Helsinki

I attended the TechCrunch Brunch in Helsinki, day after Slush. It's good to have these sort of events in Finland, so that the small startup groups can become more like a real community. As for me, I'm really crappy at networking, so every now and then I try to force myself to show my face.

Discussion was of course centered around current economic crisis and how it effects startups. I'm surprised how so many startups still seem to think that venture capital money is needed in order to run a small company. I think that VC funding is most needed at a point when you already have a proven success and you need help to turn the small company into a big company. There is a chasm when you are crossing over, and during that time there are a lot of new hiring to be done, product development, business strategy, partnerships, and many other little things that suck up a lot of capital. This is easier if there is financial cushion. This is the prime reason. There are other reasons as well, like getting valuable contacts and wisdom from investors.

One company that was quite interesting to me, was Hammerkit. It develops a:
"...true component-based architecture that allows web applications to be created very quickly using fully reusable components through a web-based, collaborative application assembly line environment"
It has a real early adopter approach, and is basically a tool that makes coders' life easier. It tries to solve a problem that I myself have been thinking about. I believe that in the future, people like me who don't know how to code, but have ideas for internet businesses, could somehow use a easy-to-use graphical user interface to create web services with LAMP. Like DreamWeaver with database functionalities. I use Max/MSP sometimes in my music projects, and something like that could be great. Drag'n'drop boxes with functions connected together. I know that something like this is possible to make. But which coder would want to create a software that makes coders lose their jobs? The managing director of Hammerkit, Mark Sorsa-Leslie seem to be a very smart guy also. Hopefully they make it, and at some point move from early adopter market to mainstream market so that a dummy like me can use their product as well.

I talked briefly with Teemu Kurppa (Jaiku co-founder, just left Google), and Heikki Mäkijärvi from Accel Partners. They both had interesting thoughts about the industry.

2 Comments:

Tomi Aalto said...

Nice post and while I was reading this I remember something a bit similar about VC money here

"It’s no secret that Internet businesses can be started with no budgets and get themselves to profitability within a year or two. We did it during the ‘nuclear winter’ and so did Blogger, Flickr, Delicious, LiveJournal, HotorNot, Moveable Type, Wordpress, StumbleUpon, … need I go on?"

Ari Tenhunen said...

Lasse, this is exactly what we had in mind when we started developing ideas frot Hammerkit in 2001.

I am a graphic designer and I have been making graphic design and illustration for 30 years, multimedia for 20 years and developing interactive web services to companies for 13 years. I also make music in my home studio, so I understand what you are talking about.

I want to be able to do more advanced web services and applications myself. Why program things all over again and again? Why not let programmers concentrate on challenging and advanced things instead of routine interface programming? Why ask programmer to make changes to code just because you are updating the design of the web service? Why not give the tools and the power to create dynamic, functional, rich content to designers? Why not create dynamic applications using visual tools instead of command lines or programming language and concepts? And no compromise with style and design because of technology.

We found a solution to these challenges. We believe that this method could really revolutionize the production of web-services.

Well, we have already produced hundreds of databased web-services with this tool and we know it works.

We did not really realize at start that we were so early adopters. It was really hard to explain our vision to investors and other people in the beginning. If we had listened to plentiful advices to focus our business to something more ’understandable’, we would not be here anymore.

Fortunately the markets developed as we anticipated, even if not so quickly as we wanted. And fortunately Mark Sorsa-Leslie joined us in 2007 as our managing director. He got the idea immediately and started spreading the message. He put some speed on things. He is a great guy.

HammerKit is not perfect yet, interface needs modernization, new needs arise all the time. But, it is a real thing already. You can use it to develop and manage advanced, databased web-services. We are experiencing it all the time.

Welcome to participate in HammerKit development. Just contact us, let’s talk more. Let us know what you want and what we should do.